Under The Surface

Under The Surface is an eyewear campaign developed for Wilson & Morris, introducing a new collection through a bold and contemporary visual language. The creative direction combines close portraiture, controlled lighting, and a distinctive red studio environment to highlight the character, craftsmanship, and design of each frame. Created for campaign, retail, and digital applications, the imagery positions eyewear as a statement of personal style while establishing a confident and recognisable identity for the collection.